Funny, Not Funny: The Lies of IC

𝗬𝗼𝘂'𝘃𝗲 𝗵𝗲𝗮𝗿𝗱 𝘁𝗵𝗲𝗺.

You might have even believed them. 

I've heard every single one...

in leadership meetings, 

during budget conversations, 

and after comms 𝘥𝘪𝘥𝘯'𝘵 land the way they hoped.

👇 These are the lies companies believe about internal communication. 

(𝗙𝘂𝗻𝗻𝘆. 𝗡𝗼𝘁 𝗳𝘂𝗻𝗻𝘆.) 🧵 

1. 𝗔𝗻𝘆𝗼𝗻𝗲 𝗰𝗮𝗻 𝗱𝗼 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗰𝗼𝗺𝗺𝘀.

 AI. An intern. That one guy from Ops who "writes well." Totally the same.

2. 𝗢𝘂𝗿 𝗰𝗼𝗺𝗺𝘀 𝗮𝗿𝗲 𝗴𝗿𝗲𝗮𝘁—𝗷𝘂𝘀𝘁 𝗮𝘀𝗸 𝘁𝗵𝗲 𝗲𝘅𝗲𝗰𝘀.

 Because it made sense in the boardroom, it must land in the breakroom.

3. 𝗜𝗳 𝘄𝗲 𝗶𝗴𝗻𝗼𝗿𝗲 𝗮 𝗰𝗿𝗶𝘀𝗶𝘀, 𝗶𝘁'𝗹𝗹 𝗴𝗼 𝗮𝘄𝗮𝘆.

 No statement is a statement. (Just not the one you want.)

4. 𝗪𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗵𝗮𝘃𝗲 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁, 𝘄𝗲 𝗱𝗼𝗻'𝘁 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗽𝗮𝘆 𝗳𝗼𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘁𝗼𝗼𝗹𝘀?

 Email blasts and a dusty SharePoint site = strategic communication.

5. 𝗧𝗼𝘄𝗻 𝗵𝗮𝗹𝗹𝘀 𝗮𝗿𝗲 𝗼𝘂𝗿 𝗺𝗼𝘀𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘁𝗼𝗼𝗹.

 Because nothing says "engagement" like 47 slides and no Q&A.

6. 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗰𝗼𝗺𝗺𝘀 𝗶𝘀 𝗷𝘂𝘀𝘁 𝗵𝗲𝗿𝗲 𝘁𝗼 𝘀𝗲𝗻𝗱 𝘁𝗵𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗲.

 Why involve them early when they can wordsmith it and hit send at the 

 end?