Internal Comms
Assessments & Coaching
Ineffective communication costs companies $15,000 per employee—every year. (Axios HQ)
Is your strategy helping or hurting your bottom line?
Internal Communication Assessments
Internal communication isn't just about sharing information—it’s how companies drive engagement, decisions, and results. But without a clear strategy, even great messages get lost in the noise.
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At Star Thrower Communication, we help you cut through the noise. Our internal communication assessments give you the insight and structure to improve alignment, reduce confusion, and support business growth.
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Communication Channel Assessment (Quick and targeted)
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Full Internal Communications Audit (Deep dive for enterprise alignment)
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Both options help uncover what's working, where friction is slowing progress, and how internal communication can better support your business goals.

Communication Channel Assessment
This targeted assessment helps you understand whether your channels are reaching the right audiences with the right messages—and what to adjust to improve clarity, impact, and ROI.
​What You'll Get:
1. Outcome conversation - Define which channels to assess and success metrics
2. Discovery - We analyze:
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Channel performance & metrics
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Content effectiveness
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Resource allocation
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Employee feedback & survey results
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Internal benchmarks
3. Temperature check - stakeholder discussions to assess channel impact
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What you'll get:
Star Thrower will deliver an actionable report including:
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Channel insights that show what's working—and what’s not
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Content effectiveness analysis
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Clear next steps for optimization
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Executive-ready summary and recommendations
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Is a Communication Channel Assessment right for you?
This assessment is essential if:
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Employees are overwhelmed with messages
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You lack clear channel performance metrics
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It’s unclear which channels reach which employees
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Email is your default for everything
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Engagement rates are lower than you'd like
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You're investing in tools but not seeing ROI
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Investment & Turnaround:
Rapid channel review:
A full diagnostic for companies that need fast insights. Limited to three stakeholder interviews.
Investment: $5,000 - $7,000
Turnaround: 2-4 weeks
Deep channel analysis:
A comprehensive review with expanded stakeholder input an a full channel optimization strategy.
Investment: starts at $7,500 - $15,000
Turnaround: 4-6 weeks
Full Internal Communication Audit
A full ecosystem audit for organizations where communication affects performance—but the gaps aren’t obvious.
This assessment helps you surface the real issues and build a roadmap to solve them.
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What You'll Get:
1. Outcome conversation - Define project scope, goals, and success metrics
2. Discovery - We deep-dive into:
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Communication strategy
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Channel effectiveness
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Content strategy & calendar
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Communication effectiveness & impact
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Change management readiness
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Integration with external communications
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Team structure & capabilities
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Employee engagement & culture metrics
3. Temperature check – interviews with senior leaders, communication team, and employees
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What you'll get:
You'll receive a comprehensive, executive-ready report that includes:
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Executive summary
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Key insights backed by supporting data
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Communication effectiveness matrix
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Message consistency scorecard
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Channel optimization recommendations
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Strategic roadmap with success metrics
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Is a Full Internal Communications Assessment right for you?
This deep-dive assessment is ideal for organizations where communication may be holding back performance—but it’s not always obvious why.
You might need this if:
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Communication feels busy but disconnected from business goals
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You lack clear metrics to show what's working—and what’s not
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Engagement scores are lagging, but there's no clear story behind them
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Leadership messages aren’t driving the behavior change you expect
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Your internal communication team is stuck in execution mode instead of driving strategy
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Investment & Turnaround:
Investment: Most clients invest between $15,000 and $60,000, depending on organizational complexity, number of stakeholder interviews, and access to internal data.
Typical turnaround: 8-12 weeks, depending on the depth of analysis, number of stakeholder interviews & focus groups, and access to internal data.
Strategic Coaching for Internal Communication Professionals
Master the art of clear, confident communication.
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Whether you're early in your career or leading the function, clear and effective communication is the foundation for success. Great internal communicators do more than send emails—they influence strategy, shape culture, and drive business outcomes.
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Our coaching helps professionals at all levels elevate their impact, gain buy-in, and transition from tactical messengers to trusted strategic partners.
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Quick Boost 1:1 Coaching
Whether you're tackling a complex messaging challenge, navigating organizational change, or simply seeking to sharpen your communication strategy, this focused one-hour session delivers clarity, tools, and confidence to move forward with impact.
Investment: $250 per session
Strategic Acceleration VIP Coaching
Built for senior internal communication leaders navigating complexity—from M&A to culture transformation—our VIP coaching offers a trusted strategic partnership and priority access to help you influence at the highest levels.
What's included:
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Strategic planning & execution
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Major organizational changes
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Culture transformation initiatives
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Leadership team transitions
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High-stakes communication initiatives
What's included:
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Private bi-weekly 60-minute deep-dive coaching sessions tailored to your specific goals and challenges.
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Personalized communication strategy or action plan
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Unlimited email access for quick advice and feedback. Guaranteed response within 24 hours.
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Customized communication tools and templates
Investment: $2,500/month (3-month minimum commitment)
Debbie's fingerprints are on every aspect of employee engagement and culture. She connects with employees at all levels and constantly looks for ways to improve strategy, processes, and delivery.
- Jason Whitehair, SVP Global HR