Culture isn’t created in keynotes—it’s shaped in daily decisions, team norms, and informal conversations. This article explores how internal culture communication can help decode microcultures, address misalignment, and reinforce values across silos. To lead real culture change, you have to listen differently and communicate more personally.

Your company doesn’t have one culture—it has many. Each team, region, and function has its own microculture that shapes how messages are received and acted on. This article unpacks why recognizing and addressing organizational microcultures is key to alignment, engagement, and effective communication. Culture isn’t one-size-fits-all, and neither is your strategy.