
Internal communications is one of the most critical roles within any organization. And yet, it often feels misunderstood and underappreciated.
In this week’s video, I shared the two truths about internal communications.
Our role is misunderstood.
To many, we’re “just the people who send emails” or “post things on the intranet.” But we know the reality is so much more. We manage complex campaigns, craft strategic messaging, align stakeholders, and ensure employees have the information they need to do their best work…all while balancing competing priorities.
Our work is often thankless.
Our employees aren’t typically calling us to thank us for filling their inboxes, and we don’t get applause for making sure the CEO’s last-minute town hall message goes out perfectly. Recognition is rare, and when it comes, it’s usually for accommodating someone’s rushed request rather than for the strategic impact we create.
But here's the thing: our work matters.
When internal communications are done well, it’s often invisible. Employees feel informed, connected, and supported. Change is embraced, culture thrives, and the business achieves its goals. That’s what keeps us going—not the recognition (although that would be nice), but the knowledge that we’re making a difference.
Internal communications isn’t just about sending updates; it’s about being the bridge between leadership and employees. It’s about ensuring clarity, fostering trust, and driving alignment. It’s about telling the stories that connect people to the purpose, mission, and values of our organizations.
We are the ones who:
Turn jargon-filled business plans into stories that inspire
Help employees navigate uncertainty during times of change
Create moments of connection in increasingly busy workdays
And we do it all while balancing deadlines, last-minute changes, and ever-growing to-do lists.
As we head into the week of Thanksgiving, I want you to pause and reflect. Think about everything you’ve accomplished this year. Every email, campaign, and intranet update. Every moment of clarity you created during chaos. Every connection you helped build. You did that. And it matters.
A Gratitude Challenge
I also challenge you to think about someone who’s helped you along your journey – either professionally or personally. Someone who has given you exactly what you needed, when you needed it, made you laugh on a tough day or mentored you to become the best you.
Pick up the phone, write a note, or send a text. Let them know how much they’ve shaped your story. Gratitude is a gift that costs nothing but can mean everything.
From one internal communicator to another: I see you. Thank you for what you do. You are valued, even if you don’t hear it enough. Let’s celebrate not just the work we do but the connections we create.
And to my friends in the U.S., Happy Thanksgiving!
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