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Crush you Q1 comms

Writer's picture: Debbie BradenDebbie Braden

If you caught my recent video about crushing your Q1 communications, you know I'm passionate about getting ahead of business priorities. But there's more to the story that I couldn't fit into 90 seconds.


The Hidden Power of Color-Coding When I mentioned color-coding your initiatives by business groups, I was actually introducing you to stakeholder mapping. This visual technique doesn't just organize your calendar – it reveals potential conflicts and opportunities. For example, if you notice three blue items (let's say they're IT projects) clustering in early February, that's your cue to:

  • Check for change fatigue in that department

  • Look for narrative connections between projects

  • Consider bundling communications for greater impact

  • Negotiate timing with stakeholders


Making Stakeholder Conversations Count Those quarterly conversations I mentioned? Here's your strategic prep guide:

  1. Review last quarter's metrics before the meeting

  2. Bring 2-3 specific examples of how communications supported their previous initiatives

  3. Come armed with questions about their success metrics and pain points

  4. Take note of which initiatives get them most excited – it often signals their priorities


The Q2-Q4 Secret Weapon When you ask about future quarters, listen for these specific triggers:

  • "We're thinking about..."

  • "If the numbers look good..."

  • "Once we get through..."


​These phrases often signal unannounced initiatives. Note them down – they're gold for your long-term planning.


Quick Tip: Create a simple tracking document for these conversation nuggets. They often become crucial context months later.


What's Keeping You Up? I'd love to hear your Q1 planning challenges. Hit reply and let me know what's on your mind. Your questions might inspire my next deep dive!

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